Visitor!
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Went to this exhibit Memorial Day weekend. No ebooks! But like it otherwise.
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Girls, Content Marketing and Googling
At the end of one of the first episodes of “Girls”, the main character is having a solo-dance party to an old Robyn song “Dancing On My Own”.
It’s a great last scene - positive and cheerful and a fun piece of music. On the night that the episode played, Robyn’s YouTube channel has just over 1M views on the music video. In four weeks, the song has accumulated over 7M additional views.
If you scroll down, below the video and take a peak at the comments, you’ll see hundreds of comments and tens of thousands of “likes”; essentially turning Robyn’s YouTube page into an active forum for fans of the show.
MultiScreen TV
There’s been a lot of talk about multi-screen television experiences. While these are still nascent, the opportunity to exploit what people Google next is an interesting one. Introducing enticing content in the last few minutes of entertainment with large audiences may mean you can count on a percentage of those people turning to Google that content.
This sort of content marketing employs my favorite marketing rule: that what you create be interesting and useful.
I think there is a lot of untapped opportunity here.
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Why Marshall McLuhan Would Dig Transmedia and DIY Distribution
By Nick DeMartino
Marshall McLuhan’s pronouncement that “the medium is the message” was revolutionary back in its day.
Nearly 50 years later, McLuhan’s influence survives, with many of his ideas serving as memes for wave upon wave of new media. Not for nothing did WIRED Magazine anoint McLuhan as patron saint at the dawn of the Internet! Digital hipster Doug Coupland even published a McLuhan book subtitled “You Know Nothing of My Work” that riffed on the old gent’s ironic appearance in that Woody Allen flick.
McLuhan asserted that the container (the medium itself) mattered more than its actual content. Or something like that. Pissed a LOT of people off back then, especially people making the actual content.
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to making bad decisions, I suppose. By Ariel Aberg-Riger. Website here
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No type, but still beautiful.
For low budget music videos with type, hop down a few videos below.
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(Source: litglutton)
